FIELD GUIDE
How a Toolbelt engagement runs
From the audit on day one
to compounding revenue at month twelve.
Every shop is different. The trade matters. The market matters. The starting condition of the account matters. But the shape of the work is the same.
If you want the named version of this — specific shop, specific numbers, walked through by the founders — book a call. We’ll walk you through the prior work shop by shop.
Month 01 — Audit and rebuild
Audit the existing setup. Rebuild the paid search account from the ground up if it needs it (it usually does). Install call tracking. Wire attribution into the ad platforms.
Months 02–03 — Foundation
Service-area page architecture. GBP optimization. Local citation pass. Review pipeline setup. Technical fixes that have been sitting on someone’s to-do list for a year.
Months 04–06 — Show the math
Cost-per-booked-job starts dropping. Organic traffic for service-area pages starts climbing. We send the first three months of reports. The owner stops worrying about marketing for a week at a time.
Month 12 onward — Compound
Local pack position holds. SEO content compounds. Paid search is tuned and predictable. Marketing is a known line item, not a gamble.
[ What every engagement includes ]
- Audit + rebuild
- Service-area pages
- Google Business Profile
- Local Service Ads
- Google Search Ads
- Call tracking
- Attribution tracking
- Review pipeline
- Monthly report — one page, plain English